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Posted on January 26, 2007
Jeremiah's blog is his book, don't you see?
BY JAMES CLARK
I have been quite smitten of late, well, since CES 2007, with blogger and social media strategist Jeremiah Owyong's nerdery. If he were a pirate I would have replaced "nerdery" with "skulduggery". He's smart, affable and concise. He is someone that you should be listening to.
I found him through a PodTech podcast, "How to Implement a Corporate Social Media Strategy". With a title like thatI was expecting a so so, "You should be creating social spaces, wiki-fi your company and watch your employees bust out of silos," snake oil pitch. But instead, Jeremiah shared his past real world corporate experience with moving a social media agenda forward sans sale pitch.
What has been even more interesting in watching his blog is the that it appears as though he is writing a book through his blog. It has been done before but this is really great stuff. It is a timely, disciplined approach to teaching the rest of the world how to develop a social media strategy for the enterprise and implement it without a need for binding or killing your grandmother's Willow.
You would be hard pressed to get advice this good from a consultant that you're paying enough money to get a new Bimmer lease every year.
Recommendation: Read all of it and subscribe.
Posted on January 11, 2007
40 Ways to Market Your Blog and Increase Traffic
BY JENNIFER EUBANKS
To help kick off 2007 I have found another addition to the myriad other articles that exist about how to market and increase traffic to your blog.
I will admit, when I first came across this post, I was a bit skeptical. The first items listed were ones that I've seen ad nauseum on many other sites such as "write well" and "be an expert". While those are indeed important things to have in order to create and maintain a successful site, I wonder how many people out there think "I'll just write really poorly about things on which I have little interest and even less expert knowledge"? But then, in a stroke of refreshing originality when it comes to such lists, author Tony Hung goes above and beyond the other lists I've seen. He starts with the obvious, which are indeed important and a good foundation for success, and builds upon it with many, many (40 total!) other suggestions--a good number of which I haven't seen on other such lists.
Among his many suggestions, some of them require a bit of work on your part--such as doing research to be the first to break those big news stories. The payoff for accomplishing this task is huge, however; if you are the first, you have a good chance of being linked to by those coveted A-list bloggers. I also like his suggestions to interview other bloggers, invite guest bloggers, participate in contests, create your own giveaways, and make social networking work for you.
Mr. Hung goes into greater depth than I will here, so if the above sounds interesting (and it should--there is ALWAYS something more you can do to increase blog quality and traffic), I urge you to check out his post and take advantage of as many of his suggestions as are applicable/feasible. I think the biggest thing to take away from how-to articles of this sort is that persistence pays off. If you take the time and make the effort to better your blog, it will show. It's easy to say and not as simple to do, but success must be earned, and your readers will know if you take pride in maintaining a great site.
Posted on January 3, 2007
An Excellent List of Must Read Search Marketing Blogs
BY JENNIFER EUBANKS
Today, to help kick off the new year, Lee Odden over at his Online Marketing Blog has posted an OPML file containing over 250 "must read blogs" dealing with the subjects of search engines, SEO, online PR, and social media.
This list will undoubtedly prove useful for anyone looking to start tracking the latest online marketing buzz or simply to augment their own lists with a few hidden gems. I'm not telling you to download the OPML simply because our Capture the Conversation blog made the list (although it did), but because by providing this list, Lee has made a great contribution to the online community.
If you find the list to be overwhelming in terms of information overload, you can take Lee's suggestion and import the file and then weed out blogs that aren't as relevant for you. It's a whole lot easier to filter out what you don't want than it is to search for some of the lesser-known blogs on these topics.
Posted on December 20, 2006
Eight Common Mistakes Made By New Publishers
BY JENNIFER EUBANKS
Robert Niles recently posted an article in USC Annenberg's Online Journalism Review discussing to top mistakes made by new online publishers
This list talks primarily about mistakes made while trying to publish online for money, but the tips are also excellent for anyone wanting to build a successful blog with high readership. Many of the common complaints addressed in the article can be traced to a newness and unfamiliarity with the blogosphere. There are few ways to "get rich quick" or see fast results with blogs.
As the article states, you must *be* an expert in your field. To build a reputation takes time, and the best way to do it is to post quality articles and activiely engage and incorporate your readers. Those who look to your site as a resource will likely also have knowledge of their own to share, and it is the community spirit that often draws the large crowds. With the popularity though, it is important to retain a sense of humility--looking down on your audience is one way to cause your audience to seek similar content elsewhere.
I've pointed out similar articles in the past, but Robert's is another good one to check out. It's short and brings up many good points for any blogger looking to be successful. The key is to write well, be aware of your audience, and to avoid using hype methods such as creating a buzz before your blog is live and established or spending unneccessary money to promote the site without having the means to back up the image. Content is king is the online world--if you have great content and are active in discussions with other bloggers you will do far better in the long-run than anything a large budget could buy you. If your readers don't feel you live up to the hype, they are gone, and you never even stood a chance.
I advise you all to take a look at the aforementioned article, and any other ones like it, if you are seeking tips on how to publish successfully online. With a little knowledge and planning, you can avoid many of the pitfalls that await the unseasoned blogger.
Posted on November 11, 2006
More Businesses Adopting Web 2.0
BY BEN CASTELLI
According to a recent study by Intel "More than one-third of businesses are already using some form of the interactive or user-generated technologies, such as blogging, that get grouped under the Web 2.0 heading." Intel recently announced that it has put together a collaboration software package for small to medium sized businesses that provides applications for blogs, RSS feeds, wikis and social networking.
I think a lot of companies will be blown away by the potential of web 2.0 technologies and how far superior they are to their current collaboration system - email. These new technologies allow companies to keep tabs on the latest industry news (RSS feeds), share information with customers (blogs + podcasting), and provide employee generated publishing platforms (wikis). More companies are also using social networking to recruit potential employees maintain business relations.
Having worked for a large corporation, I have definitely been frustrated by poor communication (both internal and external) and the inability to access company wide information. I would have loved to have had the collaboration and shared, searchable information that web 2.0 technologies offer. For example, it would have been great to have an internal wiki where different departments and locations could contribute company and product information.
A recent CNet News article illustrated some of the hurdles companies may face with implementing web 2.0 services in terms of security, privacy and technical challenges for IT departments. Despite these challenges, the bottom line is that adoption of blogs, RSS, podcasting, wikis etc... will tremendously help communication between employees, customers and improve the flow of ideas.
