A Social Media & Digital Marketing Blog

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  Facebook Changes Advertising Image Size and Text Character Limit

  04.13.12 by Brandon Whalen | 0 Comments

  Many Facebook advertisers were hit this week with some new and largely unannounced changes to the popular ads platform. Moving forward, ad images will be limited to dimensions of 99 x 72 (previously 110 x80), and body copy will be limited to 90 text characters, down from 135....read more

  Categories: Best PracticesTags: paid advertising, facebook ad changes, Facebook ads, (more)
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  Top 5 Pay-Per-Click Mistakes

  04.08.08 by Ben Castelli | 0 Comments

  I promised Stepan I would actually contribute to the CTC blog when the new design finally went live. Here were are 6 months later, the new design is awesome and...read more

  Categories: SEO-SEMTags: paid advertising, google adwords, PPC, ppc tips, (more)
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  Facebook Marketing Infancy

  12.03.07 by Jason Cormier | 0 Comments

  Stepan pulled my punk card regarding the last post I did regarding GoDaddy and Google Webmaster Tools. In fact, I was fiercely reprimanded by him since my topic was based...read more

  Categories: SEO-SEMTags: paid advertising, Facebook advertising, google adwords, (more)
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  Yahoo PPC Soon to Use Ad Quality Score

  01.25.07 by Ben Castelli | 0 Comments

  Yahoo Search Marketing recently announced that starting February 5th, an ad quality score will be combined with the bid amount to determine an ads rank in search results. Their current...read more

  Categories: SEO-SEMTags: paid advertising, keywords, pay per click, PPC, search marketing, yahoo, (more)
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  3 Ways to Split Test

  10.16.06 by Room 214 | 0 Comments

  Want to increase conversion rates? Split testing is an essential step in improving the effectiveness of online marketing efforts and converting more visitors into customers. Classic A/B split testing has...read more

  Categories: SEO-SEMTags: paid advertising, landing pages, PPC, (more)
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  Google Audio Ads: Podcaster Opportunity?

  09.25.06 by Jason Cormier | 0 Comments

  Earlier, Ben Castelli wrote in this blog about Google video ads for Adsense. That reminded me that very soon, Google will be launching an audio ad service, too. Back on Jan. 17, Google announced that...read more

  Categories: SEO-SEMTags: paid advertising, google adwords, google audio ads, (more)
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  Adwords on Your Desktop

  08.17.06 by Ben Castelli | 0 Comments

  Google has recently released its Adwords Editor application (BETA) to all Adwords users. Initially released to selected advertisers back in January, the Adwords Editor allows you to manage your Adwords account from...read more

  Categories: SEO-SEMTags: paid advertising, Adwords, PPC, search, (more)