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Posted on October 3, 2008
PDF Marketing on Steroids: A Discussion with Vitrium CEO, Peter Nieforth
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics.
In this podcast, we discuss:
1. What is Docmetrics, and why should a marketer take a look at this product?
2. The limitations of using standard web forms as a resource to collect sales leads.
3. Statistics of engagement on forms within PDFs vs. standard web forms.
4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.)
5. Docmetrics costs and use case
Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd love to hear anyone's feedback on their experience with it.
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