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Posts tagged 'podcasting'
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Posted on April 25, 2007
The CEO Podcaster - Now That Will Drive Sales
BY JAMES CLARK
Jeff Thull's article The CEO's New Role: Head of Sales, posted on MarketingProfs.com provides an excellent point on why CEOs need to be intimately connected to sales. As Jeff's article is very analytical about the processes that need to be put into place, I'd like to bring up one area that can help accelerate a CEO's position in this new role as head of sales and that is -- Podcasting.
I admit that I've said that CEOs are more often than not the wrong person to be blogging on behalf of the organization, but podcasting as the chief sales evangelist of the company is a perfect role for the CEO.
The current problem for the CEO as head of sales is the limited visibility the CEO has with a majority of the customers. Now, yes, they should spend time with the top customers and keep them happy, but what about connecting with all of the other customers, potential budding top-customers, who don't receive any of the CEO attention? Right now the options are limited - read the press releases, subscribe to the email newsletter that is cleansed by marketing and legal.
What if the CEO had a Podcast provided exclusively to the company's customer base? What if as part of the podcast, the CEO was able, through the podcast, to answer questions submitted by customers?
Podcasting provides the one-to-many dsitribution format that solves the limited customer visibility problem, while creating a sense of intimacy that is lost in written communications. Also, and maybe even more important, just the fact the CEO is reviewing customer submitted questions is a huge advantage to them in the role as head of sales. By providing a feedback loop and addressing questions in the podcast creates a conversation rather than a message being brought down from the top of the mountain.
The CEO as Podcaster is the perfect role.
Posted on March 30, 2007
RSS Marketing on the Rise
BY JASON CORMIER
Just a quick shout out to Brian Haven at Forrester for publishing the latest results from their interactive marketers survey. Here is the word: 40% of marketers are using or piloting RSS (up from 10% last year). Blog usage for marketing is at 34% - up 13% from the 2006 study, and 25% 0f marketers surveyed are now podcasting.
A noteworthy mention: My co-worker, Kris Smith, spoke earlier this week at the eLearning 2007 conference about using RSS and podcasting for distance education. Incidentally, he spoke with a company right after his talk that said they would have missed the mark with their new initiatives had they missed his presentation.
A company that most effectively embraces the concepts he revealed will take the lead. Eventually, however, a company that does not will simply be considered behind the times.
Understanding the Digg Podcast section
BY STEPAN MAZUROV
Almost 2 months ago, for their 42nd (re)design and feature roll out, Kevin Rose announced on the Digg blog about a new feature called "Podcasts." Here is what he said:
PodcastingThe Podcasts Section: what does it offer?
Now you can Digg your favorite podcast series and individual podcast episodes. Not only can you see a list of the most popular podcasts by section, you can also dive into any individual podcasts to see the most Dugg individual episodes. And don't forget - every time you Digg a podcast or podcast episode that is bookmarked in your profile and shared with your friends.
After we all had some time to play around with this section and get a feel for its popularity it is time to get down and dirty and figure out how to use it to promote your podcast. Instead of following the traditional "newest items first" scheme used in every other section, the digg team decided to sort podcasts by lifetime diggs. The basic idea is that each podcast is represented in order from highest diggs to lowest with the image, title and short description of each podcast as well as the good old Digg This button. Those curious enough to dig deeper have noticed that once you are on an individual podcast page, Digg proudly allows everyone to vote for individual shows within a podcast. While the diggs you get for individual shows do not reflect on the grand total for your show, they seem to play a significant role in the "Upcoming Podcasts" section featured on the main podcasting page.
Posted on February 6, 2007
Google Webmaster Console Now Showing Backlinks
BY JAMES CLARK
As of yesterday, the Google webmaster console now provides backlink data. The results are vastly improved over the link: command although as Matt Cutts states "the backlink tool doesn't show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow."
We get into the link building conversation quite frequently as it is still a major factor in how Google ranks a website, BUT and it's a big BUT, we don't like anything that has to do with a link exchange, buying links or any auto-generated link building programs.
Our advice is simple: get active in publishing great content (blogging, podcasting, syndicating press rooms), syndicate your content through RSS, track the conversation online, post comments on other's blogs and actively participate in discussion groups.
Posted on January 17, 2007
Songbird is a podcast receiver?
BY JAMES CLARK
I'm not quite sure that is the way that the uber developers of the Songbird media player would put it but as a podcaster I have never seen a program that makes it this easy to subscribe to podcasts or get media from the web.
The best part is that the word 'podcast' isn't used anywhere in the vernacular associated with Songbird. I find it refreshing. I should probably be questioning it as a guy making a living from his podcast skills (hoy ya!). But damn if they haven't taken all the mystery out of receiving a podcast by simply saying, "Play the Web". No more explaining to newbies what a podcast is or how to download one.
Even in this post at Wired the word 'podcast' is conspicuously missing. I have said the word 'podcast' once every 15 minutes for the last two years . . . so not to see it associated with a media player would be a non-starter for me in downloading it.
They make receiving podcasts so simple. It can be done one of two ways:
1) Use the Songbird and navigate to the website that has mp3's and it finds them for you and allows you to subscribe to the site.
2) Go to 'File' >> 'New Subscription . . .' >> Type in the URL of a website or add an RSS feed >> Point to a folder >> Hit 'OK'
All of the associated media will then download in the background and be ready when you are to play. Sick. What would make it even sicker is RSS auto discovery. That way a subscription could be chosen for the for the feed which usually has many more files than the site alone.
I haven't been this excited about a technology or piece of software since I first found out about podcasting. My recommendation is that you go over to Songbird's site and download the developer version and get a taste of what's to come in liberated distribution . . . the liberated media player.
I might be showing up late to the party since they have been public for over a year, but for me this is a big day. Not only to evangelize for Songbird but for thinking about the next iteration of podcasting.
