16 Aug 2011
Recently, we were able to connect with Jim Jansen, associate professor in the College of Information Sciences and Technology at The Pennsylvania State University and senior fellow at the Pew Internet and American Life Project. Jansen’s latest book, Understanding Sponsored Search, is a great pickup for anyone interested in the foundational elements behind search marketing.
18 Apr 2011
Just wanted to share my article originally posted on Search Engine Watch a couple weeks ago: I recently heard a CEO refer to LinkedIn as the sleeping giant of social networks. With last week’s announcement of 100 million members, the SEC filing in January (in preparation of going public) and 2010 being LinkedIn’s first profitable year since the company’s eight-year existence — I’d say the giant has awakened. For those of us active on LinkedIn, it’s obvious the company is moving aggressively. Even this week, you may have received an email invitation to spend your first $50 worth of advertising free of charge via LinkedIn Ads (formerly called DirectAds). Still, there’s a lot to be discovered about how to best utilize this social network. Would you believe the most popular advice about using LinkedIn begins with making sure your account profile/setup is designated “100 percent complete,” including the upload of…
15 Oct 2009
**This article outlines a personal experience with a client, leading them from search marketing success into social media and word of mouth marketing. To respect their privacy, I will only refer to them as ‘The Client’.** Five years ago, search engine optimization (SEO) and pay-per-click (PPC) advertising were only beginning to take shape as legitimate lead generation and marketing strategies. At the time, SEO and PPC were cutting edge marketing strategies – many brands and companies had heard the buzz surrounding SEO and PPC, but were unable to pinpoint strategy or purpose behind it. Today, SEO and PPC have evolved into common marketing strategies for brands to place their marketing budget. Companies understand the huge opportunities that exist within search marketing for return on investment. Social media, conversely, exists much like SEO and PPC did five years ago. Companies and brands are keen to explore the social media space, but…
29 Aug 2006
One of the more common SEO problems we see with our client’s websites is that they target the same keyword phrase on multiple pages. Many people think that the more a keyword in placed on a website, the better the organic search results – wrong. SEOmoz recently referred to this as “Keyword Self-Cannibalization”, an appropriate term I think. They broke down 3 major issues with targeting the same keyword phrase on multiple pages: Forces the search engines to choose which page is the most “authoritative” or relevant to that subject on your site. Creates additional competition for rankings – you’re vying against yourself for position in the SERPs. Dilutes the potential ranking ability of a single phrase by spreading link power, keyword targeting, and anchor text on your site across multiple pages. Speaking of keywords, an interesting new service called HitTail was recently brought to my attention. This free service (for low…
BrettGreene:
Good refresher! RT @briansolis: Looking Beyond Paid, Earned, Owned Media: The Brandsphere Infographic http://t.co/y3LDdxgf via @zenaweist
jo_rogel:
Why do guests on This American Life all use the same voice? So glad people dont do it on NPR, with Eleanor Beardsley's voice #thatwouldsuck
JamesOClark:
RT @BenCastelli: Content Marketing - How to Organize and Get Started. On the All things WOM Blog via @BrandonSings http://t.co/rGknEp47 ...
mountainkat:
In 4 months, Kraft Mac & Cheese grows fan base by 75% | Articles http://t.co/zmf85p39
JasonCormier:
Join me at LOHAS Forum 2012! http://t.co/ILcbzM99 #lohas2012