19 Apr 2007
Okay, I’m at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn’t that the key to any business communications efforts?
Now I understand that there are a ton of bloggers out there posting innocuous crappy content, but let’s keep this conversation in the mindset of business blogging.
First off – in business blogging you better be blogging about what you know about, or don’t even come to the party. Can we all agree on that?
The real conflict is in the need to “filter” employee blog content. Most companies should have a blogging policy about disclosure, offensive content and profanity to set the parameters for blogging under the corporate banner. Can we all agree on that?
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20 Jun 2006
This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for quite some time. We thought about delaying the launch of this website since the content is yet to be completed (content and lawyers are always the biggest reason for delays) — but we are calling it a “soft launched” to make us feel better.
Nothing like a hard deadline to drive a project through to completion. In our case, it’s a guest speaking appearance at the Public Relations Society of America tomorrow morning in Denver. It should be good fun watching my business partner stand in front of our PR friends and explain why his white paper, “Fire Your PR Firm“, is front and
center on our home page. Ironically, the paper was actually written in part to help PR practitioners. When…
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21 Jan 2006
Let’s Call them Search Releases for Now On
The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.
With the explosion of news hubs such as Google News and Yahoo! News most people looking to find, or reference, timely information on a specific topic will first conduct an online search and seek results from the news hubs.
For the press its better defined: 98 percent go online daily, 92 percent for article research, 81 percent for search, 72 percent to find new expert sources and 73 percent for press releases.
The idea behind the creation of these news hubs is to provide the most current and relevant information on a specific subject or keyword. Being current is a pivotal algorithm to these hubs. Normally it takes a search engine up…
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