13 May 2010
Sharing/Oversharing
I vividly remember my first Facebook status update; I felt like I was crossing a dangerous threshold. This past January, I had an acquaintance tell me he enjoyed that I was always in his news feed, regardless of time of day. I took that as a bad sign, and had flashbacks to reading Emily Gould’s piece Exposed, which detailed her addiction to sharing online. Her job, and thus her life, was online, and over time her sense of privacy crumbled to a point of no return; every action was chronicled via blog, and every reader comment became part of a life-defining feedback loop.
The New York Times did an interesting piece this weekend on the “Tell-All Generation”, chronicling a small shift as early 20-somethings realize their online persona is also their virtual resume. Yet, just as some freshly-minted college grads are realizing the discrepancy between their resume interests (volunteering, photography) and their Facebook…
...Continue Reading
26 Feb 2010
For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most. As most users leave Myspace to join the ranks of Facebook, the same goes for musicians wishing to promote their music.
However, Facebook musician pages leave a lot to be desired for those promoting their music within the world’s largest social network. The Facebook music player is either tucked away in the box tab or it is halfway down the page in the side bar. Even worse, the fans who actually look hard enough to find the music player are unable to share the songs with their own friends.
RootMusic is working to make Facebook pages more musician friendly withBandPages. Their simple tool creates a tab for your Facebook page where your fans can hear your music while they interact with…
...Continue Reading
14 Jul 2009
Free is the way of the internet.
Google, Pandora, Digg, and Facebook to offer their products to hundreds of millions of people without charging anything. The marginal costs of adding your millionth user and your twenty millionth user are roughly zero. That is because bandwidth, storage, and processing power are cheap, and they get cheaper every year.
Free is no longer a marketing gimmick, but a necessity for most online businesses.
When you get into the mindset of a consumer, cheap and free are completely different from one another. If Google had decided long ago to charge a single dollar for their services, consumers would have found somewhere else to search the web, manage their email, or read the news.
Free-conomics:
The old way to look at a market was to examine how supply of a product and demand for a product would change as the price shifted. Today, free has become an economy of its own as…
...Continue Reading
23 Jun 2009
- The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
- Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
- What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
- “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
- What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.
...Continue Reading
AndyinColor:
dominicdimarco:
bencastelli:
JasonCormier:
BrandonSings:
peterahall:
JamesOClark:
Room_214:
lpmaynard: