Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

23 Jun 2009

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
4. “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
5. What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

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Consistency With Your Online Identity

10 Oct 2008

Maintaining consistency with your online identity is one of those mundane, but effective strategies for building out your social media footprint. If at all possible don’t be JohnHucksCliffs on Delicious and JohnnyRockStar onTwitter. Try to keep your identity consistent across as many platforms as you can. Sometimes that’s easier said than done. Being graced with a common name like James Clark can have its benefits. For instance, I can pretty much go to any major sporting or entertainment event, walk up to the Will Call window and say, “Tickets for James Clark please”, show my ID and I’m in. Now I won’t admit to doing this, but for those of you with common names it’s a plus. But in the social media world it’s a pain in the….. A common name, be it personal or a corporate, is often difficult to come by for a username ID. So prior to setting up personal…

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