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Posted on May 15, 2008
Set and Forget PPC (AKA Burning Your Cash) - 7 Ways to Stop the Burn
BY BEN CASTELLI
Cruise control was a great idea for cars, auto pilot is perfect for planes, but in terms of pay per click advertising there is no such thing as "set and forget". A lot of companies waste their money (and Google makes a lot of money) from pay per click campaigns that are not regularly optimized. Checking up on your PPC campaigns several times a week is essential and tackling some ongoing weekly action items will really stretch that budget dollar and improve ROI. Where do you start? Below is a list of 7 digestible weekly to-dos:
