06 Sep 2011
Don’t think you need video? Think again. In an age of quick surfing and shrinking attention spans, businesses are looking for new ways to talk about what they do. And with video, it’s possible. Video gives you the opportunity to tell your story. Period. And by leveraging the power of brief and concise storytelling, video can quickly capture and communicate the essence of your business, service and brand to a broad population of people. The Value of the Medium Video gives you a medium that can shorten the time your costumers may require to make decisions. In a climate where authenticity is key, video adds a layer of trust and intimacy to your content – and by leveraging it in sites such as YouTube, instantaneously puts it into the public sphere. Add the power of social sharing and search engine visibility to drive traffic, and you have the opportunity to…
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28 Jul 2011
With the increasing importance of video and the ever dwindling attention span of viewers, it is more and more difficult to get people to watch videos all the way through the credits. Further complicating the matter is the ease of use found in many modern online video players. Don’t like the content? Get bored easily? No problem, you can skip ahead a few seconds, a few minutes or straight to the end. Oh, you wanted viewers to actually watch all of your video? Interesting… These days video is good, but it isn’t great. To truly capture the attention of your audience, you need to engage them with the video. Make them curious to see what happens next. Insert subtle movement or points of comedic relief. At the very least, you have to get them to smile. Enter Room 214 Productions’ video scribing service. Video scribing is an elevated, engaging new form…
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28 Sep 2009
After 5 years in business, Room 214 is finally ready to hire a full time interactive designer. Ever loving the “punch list” – here is my take on how you know the time is right: All your subs are too busy to start anything within 2-3 weeks. This is my favorite: Your best subs are thinking they’ll leverage the design work they’ve done for you to start a new social media agency The few people you have inhouse that can actually do some design don’t have time to do any design. Your developers are complaining “there is nobody to design this.” Your account managers are asking “who should we give this to design?” Each new project signed or in the pipeline seems to have associated design work Your list of design-related work is growing You are unafraid of a designer running out of things to do (this especially holds true if you get…
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11 Sep 2009
David Meerman Scott had a great extension to Jim Stewart’s post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin’s job description. My abbreviated version of his more detailed job description is as follows: Knowledgeable of social media tools, techniques and philosophies Maintenance and consistency for company accounts on social media sites Evaluation, guidance and implementation of social media analysis and monitoring tools Maintenance and distribution of social media guidelines List maintenance and applicable display of work related personal blogs of employees I’m sure this description will be updated as comments continue streaming in on David’s blog. As I commented to this post, Jeremiah Owyang began talking quite a bit about the need for a Social Media Strategist in early 08′ – as well as the need for a Community Manager to be the online face of the company. I think the SM…
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