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Posts tagged 'rss'
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Posted on December 4, 2007
More on Why People Stop Blogging
BY JENNIFER EUBANKS
As a follow-up to my esteemed colleague Jason's post on why people stop blogging, I thought that I would weigh in with my own insight, especially since he so subtly hinted at my dearth of entries.
I came across another blog entry on SEO-Scoop coincidentally(?) written on same day as Jason's in which the author weighs the pros and cons of blogging daily versus blogging when one has something worthwhile to say.
Posted on November 12, 2007
RSS and ROI: Consider the Journalist
BY JASON CORMIER
Last month's study on journalists' usage of online newsrooms, blogs, RSS and social media (conducted by Bulldog Reporter and TEKgroup) had a few findings worth mentioning on this blog.
I was just reviewing a powerpoint deck I put together on RSS several months ago, and realizing that the most recent RSS related stats in there were from an old Forester report done around the beginning of 2006. "Wow dude, in internet years that was like a decade ago."
Posted on July 10, 2007
RSS for Sales Training
BY JASON CORMIER
Got a prospect who called from San Francisco today to ask some questions regarding the use of podcasts and video for sales training. Although she was definitely in the beginnings of her research, much of the conversation was spent talking about RSS due to her assumption that people would get updated about newly released content via email.
Posted on July 3, 2007
Now Banks are Using RSS
BY JASON CORMIER
In reference to email broadcasts to Union Bank of California's more than 10,000 employees - James Penn (VP of marketing for the bank) says, "They are crucial for some people but irrelevant to the majority."
This is a common dilemma, one that potentially sets a habit pattern of employees not paying much attention to company wide communications. Their solution? Targeted RSS feeds based on job description and location.
According to the article in Fast Company, Penn estimates that with this time-saving measure they will get back 30 minutes a week from each employee in the first year - saving in excess of $750,000. Thumbs up to Union Bank for being an early adopter of RSS in the work place. Certainly more fuel for the fire from our perspective.
Posted on June 14, 2007
Content Management vs Content Visibility
BY JASON CORMIER
Lately, we keep running into all of these web development opportunities. It is my nature to not want to say no to any of them, but the reality is web development projects demand a great deal of customized time. When I say “customized time” I mean the kind that isn’t easily replicated. The kind not everyone on the team can just learn and do.
With all this potential development talk, I always find it fascinating how people gravitate to the discussion of content management as such an important need for their websites. Not to argue completely against this, but let’s be real: the focus should be more about content visibility.
I hear James saying in some of our prospecting meetings, “if a tree falls in the forest, who knows about it?” If your website is updated, who knows about that… and when? Do you think people are actively visiting your site to see if there are any updates? Hope not.
If you do think it’s important for people to know when an update to your website is done, then you need RSS. Come to think of it, if you believe it’s important people can find your content using a search engine, you need RSS. If you think it’s important to keep your job as a marketing or public relations professional, then you need (go ahead, your turn).
