01 Apr 2009
Kudos to Peter Hershberg regarding his insight on what social media means to search, along with his explanation on the three evolutionary waves of search.
It seems not that long ago (middle of this decade), I was writing quite a bit about how relevant search results had evolved through Google’s PageRank concept – what Peter refers to as Search 2.0.
And now here we are talking about Search 3.0 – relevance based on personal networks and the filtering of data through online social graphs, ultimately strengthened as more people connect with each other via the web.
When you consider the technology (RSS) supporting the distribution of information or updates within online social networks like Facebook and Twitter – I think we actually began seeing the infancy of Search 3.0 nearly two years ago through Google’s Universal Search algorithm update (see basics of how Google’s indexing changed in image below).
Another glimpse of Search 3.0 could be…
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12 Feb 2009
I know there is already a great deal of information on this, but it keeps coming up in client conversations. Since one of our clients recently requested that we create a checklist, I’m posting a version of it here to share with you all. As always, feel free to add your input too!
Blogging Best Practices Checklist
When Posting
1. Title: Intriguing titles go a long way. Consider using odd numbers as part of your title (example: The 7 Deadly Sins of Social Media)
2. Keywords: As much as possible, use your top keywords in:
i.) The post title
ii.) Hyperlinks pointing to older posts or specific company web pages in the post body
iii.) Tags used to describe the post subject matter
3. Scheduling: Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.
4. Images: Including an image with a post…
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13 Sep 2006
Last weekend, I realized that the way I had been using feeds (RSS) had become unworkable. When I first got into feeds a few years ago, I thought the best way to organize them was by topic. Since I have very wide-ranging interests, I ended up with a sprawling collection comprised of more than 25 topic-based folders (science, media, environment, etc.) — some of which contained 30 or more feeds.
The result? I rarely checked my feeds. What was meant to save me time ended up creating drastic information overload.
The nasty side effect of this was that I wasn't keeping up with online conversations as well as I like. To me, online conversations are very important. They're the lifeblood of my networking, R&D, and marketing. They're also important to my personal life.
So I took the drastic step of reorganizing my feeds by task, switching to a new feed reader, and dumping…
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23 Aug 2006
Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the conversation first so they will know: What are people talking about? and How they can add a relevant voice to the conversation? We've posted recently about strategic blog commenting strategies and how to enter the online conversation.
What I want to discuss are two techniques on how you can be the online BUZZ STARTER that everyone else is commenting and creating trackbacks on.
Having completely transitioned to online communications and social media, I brought along some tried and true PR tactics that can be applied to capturing the online conversations. As a matter of fact a few basic block and tackle PR tactics are some of the most powerful ways to be the BUZZ STARTER.
#1. Editorial Calendar Tracking
As much as those of us in the social media world want…
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