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Distributed Media Podcast with Bill Flitter, CEO of Pheedo

BY JASON CORMIER

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Size: 15.7 MB
Length: 17:06

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Show Notes:

Room 214 Co-founder, Jason Cormier, raps with Bill Flitter, CEO of Pheedo, an RSS and distributed media advertising company.

We talk about:

1. Advertising within RSS feeds: How is it different from a common banner ad, how has RSS use grown, and does it work?

2. Understanding the intimacy of the (RSS) medium.

3. Brands creating emotional connections: How branding and advertising changes when considering life streaming and the neccessity of being a publisher.

4. Consideration of recent stats, a few tips, a little philosophy and the challenge of educating companies about RSS.

Personal Note: Bill offered some great insight regarding how the RSS, or "distributed media" space has grown.

TAGS: BILL FLITTER • PHEEDO • DISTRIBUTED MEDIA • RSS ADVERTISING • PODCAST ADVERTISING • CAPTURE THE CONVERSATION PODCAST • BLOG ADS

Posted at 9:30 am | 0 Comments | Share this podcast

RSS Advertising is Targeted and Measurable

BY JAMES CLARK

The battle around web site advertising now rages around what a site's true hit statistics are. Advertisers are seeking accountability by relying on ratings panels from Neilsen/NetRatings, but site owners are seeing major flaws in the ratings panels system. Check out this article How Many Site Hits? Depends on Who's Counting in the New York Times to get a good view from both sides of the debate.

I say let them battle it out, because the real advertising value, measurement and trackability is in RSS feeds. The recent article RSS Ad Response Tops E-Mail in InternetNews.com shows how RSS advertising is more targeted and more effective than e-mail advertising, and e-mail blows away banner advertising based on impressions.

It makes sense since RSS is a consumer controlled subscription-based information channel. The future of RSS advertising is tremendous. Through our own Castlock RSS platform we are successfully testing advertising scenarios that offer highly targeted text and image advertising based on RSS feed content. So we are not just sending out the same advertisement through the feed, but have a cadre of ads ready to be distributed based on the content of the feed. So imagine if CNN could tell Toyota, that they run its ads only in content tagged with a specific set of keywords. Now you're talking targeted advertising.

So go ahead and battle it out over page views, and leave RSS to the professionals who know the value of targeted, highly converting RSS advertising. We'll see you all at the pot of gold at the end of the rainbow.

TAGS: RSS ADVERTISING • RSS MARKETING • CASTLOCK • NEW YORK TIMES • INTERNETNEWS.COM

Posted at 10:51 am | 2 Comments | Share this blog post