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Posted on October 22, 2008
Social Media Monitoring Podcast with Collective Intellect
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, interviews Co-founder and CTO of Collective Intellect, Tim Wolters.
In this podcast, we discuss:
1. The value of Collective Intellect for social media monitoring
2. The specific values of online conversational monitoring in terms of base-lining share of voice among competitive brands, identification of themes, identification of influencers and what the sentiment is around a brand.
3. The maturity and differentiation of Collective Intellect's ability to track online sentiment, and approach online monitoring from a "topic net" approach as opposed to a simple keyword approach.
4. Tim's reaction to Google's potential patent-pending technology for identifying key influencers in Facebook, MySpace and others.
5. Tim's advice for getting started in social media (start monitoring with free tools).
Note: This subject matter has become extremely relevant to Room 214's social media agency services over the last two years. On that note, let us know if you are interested in hearing more about strategy, planning and/or tactical outreach efforts used in conjunction with these kinds of tools and data.
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