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Posted on July 22, 2008

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Room 214 Hosts Startup Drinks this Thursday!


BY STEPAN MAZUROV

Room 214 OfficeHey everyone I would like to remind all of our readers and friends that we'll be hosting Boulder Startup Drinks this Thursday, July 24th from 5pm till the Keg is gone. Come and talk about your startups, discuss word of mouth marketing, SEO, blogging and podcasting or anything thats in your heart.  Beer is free so come by and say hi! The address is 3200 Carbon Pl Ste 103, Boulder CO 80301. If you have trouble getting here and need directions call me at (303) 444-9214 x 105. See you there!

 

TAGS: ROOM 214STARTUP DRINKSMEETUPSEOWORD OF MOUTH

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Posted on April 17, 2008

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Web Time Travel - Going Wayback for Optimization


BY BEN CASTELLI

time travelI'm sure a lot of people are familiar with the WaybackMachine over at archive.org which allows you to browse through 85 billion web pages archived from 1996 to a few months ago. While it may be fun to see how far Apple has come in the past 11 years or how little McDonald's (holy redness!) has come, there are actually some practical website optimization and search visibility insights that can be gained from using the tool.

First off let's talk about website optimization. By using the Wayback Machine you can see a timeline of web design, navigation, content, on page seo etc… over the sites history. Coupled with website analytics (like bounce rate) and conversion data over the same period, you are able to get an idea of what worked and what didn't. For example, we recently had a pay per click client who had periods of strong online conversions several years ago, however were unable to get back up to that level in recent months.

Continue Reading...

TAGS: SEOSEARCH ENGINE OPTIMIZATIONWEBSITE OPTIMIZATIONWAYBACKARCHIVE.ORG

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Posted on December 3, 2007

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Google Visibility Tools via GoDaddy


BY JASON CORMIER

One of our clients, Strategic Media, forwarded an interesting email they received from GoDaddy over the weekend announcing access to Google's Webmaster Tools. If you are a GoDaddy hosting customer, you can now access Google's Webmaster Tools through your account control panel.

Why is this valuable? In a nutshell, using Google's Webmaster Tools is a basic but important part of optimizing your website for high search visibility. Not only do you gain insight to how Google crawls your pages, but also how search queries are driving traffic.

All of our Seach Visibility clients have a Google Webmaster account we access through a central location. Giving hosting customers a direct way to do this through an area where they already administer email, stats and other functions was a smart move by GoDaddy. 

TAGS: GOOGLEGOOGLE WEBMASTER TOOLSGODADDYSEOSEARCH ENGINE OPTIMIZATION

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Posted on February 6, 2007

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Google Webmaster Console Now Showing Backlinks


BY JAMES CLARK

As of yesterday, the Google webmaster console now provides backlink data. The results are vastly improved over the link: command although as Matt Cutts states "the backlink tool doesn't show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow."

We get into the link building conversation quite frequently as it is still a major factor in how Google ranks a website, BUT and it's a big BUT, we don't like anything that has to do with a link exchange, buying links or any auto-generated link building programs. 

Our advice is simple: get active in publishing great content (blogging, podcasting, syndicating press rooms), syndicate your content through RSS, track the conversation online, post comments on other's blogs and actively participate in discussion groups. 

TAGS: LINK BUILDINGSEOGOOGLE WEBMASTERMATT CUTTSBLOGGINGPODCASTING

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Posted on January 11, 2007

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40 Ways to Market Your Blog and Increase Traffic


BY JENNIFER EUBANKS

To help kick off 2007 I have found another addition to the myriad other articles that exist about how to market and increase traffic to your blog.

I will admit, when I first came across this post, I was a bit skeptical. The first items listed were ones that I've seen ad nauseum on many other sites such as "write well" and "be an expert". While those are indeed important things to have in order to create and maintain a successful site, I wonder how many people out there think "I'll just write really poorly about things on which I have little interest and even less expert knowledge"? But then, in a stroke of refreshing originality when it comes to such lists, author Tony Hung goes above and beyond the other lists I've seen. He starts with the obvious, which are indeed important and a good foundation for success, and builds upon it with many, many (40 total!) other suggestions--a good number of which I haven't seen on other such lists.

Among his many suggestions, some of them require a bit of work on your part--such as doing research to be the first to break those big news stories. The payoff for accomplishing this task is huge, however; if you are the first, you have a good chance of being linked to by those coveted A-list bloggers. I also like his suggestions to interview other bloggers, invite guest bloggers, participate in contests, create your own giveaways, and make social networking work for you.

Mr. Hung goes into greater depth than I will here, so if the above sounds interesting (and it should--there is ALWAYS something more you can do to increase blog quality and traffic), I urge you to check out his post and take advantage of as many of his suggestions as are applicable/feasible. I think the biggest thing to take away from how-to articles of this sort is that persistence pays off. If you take the time and make the effort to better your blog, it will show. It's easy to say and not as simple to do, but success must be earned, and your readers will know if you take pride in maintaining a great site.

TAGS: BLOGGINGMARKETING INTELLIGENCERSSSOCIAL MEDIAREPUTATION MANAGEMENTSEOONLINE MARKETINGEXPERTHOW TOINCREASE TRAFFIC

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