10 Nov 2011
We know that it can be difficult to create interesting titles for your articles and blogs, but think about what makes you click: is it keywords or interesting ideas? Here are a few tips to get you writing interesting and keyword optimized titles.
03 Jun 2011
Yesterday, Google, Yahoo and Microsoft rolled out what appears to be an extremely significant update to the way the web’s leading search engines will be indexing content now and in the years to come.
Honestly, initial engagement around this news leads me to believe people are not understanding how significant it actually is. Time (and search results) will certainly tell – but in the spirit of helping companies do all the right things to get and keep high search engine visibility – here’s some quick insight:
22 Mar 2010
I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just today I stumbled across some numbers from Emarketer on social media integration in ad campaigns, and it got me thinking about this issue. As you can see, the numbers are so-so, with just 41% of campaigns integrating third party social networking sites. Compare that with the fact that 55.6 million adults in the U.S. visit social networking sites monthly, and you realize there is a serious disconnect going on here.
Fear of the Social
We constantly hear from people who think that getting into the world of social media is a terrifying leap from the traditional media they are used to.
12 Mar 2010
I had the pleasure of talking with Charlene Li from the Altimeter Group last night – and she brought up the point of how search engine optimization is completely changing.
At the risk of paraphrasing, she basically indicated the importance of optimizing web pages is going away. If you consider how referral traffic is migrating from search engines to social networks, I’d say it’s easy to agree.
Of course, what we are seeing is search engines staying relevant by indexing social content. Case and point: I do a quick search on Google for “iPad” – and what do you know: My friend and business partner, James Clark, shows up on the first page of the search results.
Wow, over 48 million results, and his mug comes up on the first page? Yes, because Google is now recognizing and leveraging the relevance of social connections.
And although the optimization of web pages may be bearing less weight,…
ElyseHeslin:
Just another perfect weekend in the mountains :) with @ericschelin (@ Tavern On The Square) http://t.co/9c5X7kUO
runquatro:
Rex hanging with mom. http://t.co/os6PTXqA
BrandonSings:
Just posted a photo http://t.co/B5T7dWID
JamesOClark:
Snow day lunch with Room 214 team that showed up for work. (@ Tangerine w/ @runquatro) http://t.co/rM1cZjhB
MattAt214:
CTC: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/AoYGYaxO
LibbyMyers44:
Ever considered running a #contest or #sweepstakes on #facebook? Here are #topfive tools: http://t.co/CEU7ks0W
Room_214:
New CTC Post: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/fQIkFAXy #socialmedia
peterahall:
@JayHulls23 Well at least you can all agree that Illinois sucks
jo_rogel:
RT @DenverChannel: @jo_rogel yes, we think snowpocalypse and snowmaggedon are banned from air, but still bantered inside TV stations.
JasonCormier:
"If you think Google won't integrate Google+ into Android, you're kidding yourself," ~ @urbanairship re: FB Mobile Threat cnet.co/zHyxsP