LinkedIn: 5 Avanced Tips for Leveraging the Social Network for Professionals
18 Apr 2011
Just wanted to share my article originally posted on Search Engine Watch a couple weeks ago: I recently heard a CEO refer to LinkedIn as the sleeping giant of social networks. With last week’s announcement of 100 million members, the SEC filing in January (in preparation of going public) and 2010 being LinkedIn’s first profitable year since the company’s eight-year existence — I’d say the giant has awakened. For those of us active on LinkedIn, it’s obvious the company is moving aggressively. Even this week, you may have received an email invitation to spend your first $50 worth of advertising free of charge via LinkedIn Ads (formerly called DirectAds). Still, there’s a lot to be discovered about how to best utilize this social network. Would you believe the most popular advice about using LinkedIn begins with making sure your account profile/setup is designated “100 percent complete,” including the upload of…
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