• 25% of posts through Deicious are pages that have yet to be indexed by search engines.
• 35% of URLs submitted are first-time submissions (roughly 120,00 URLs submitted per day).
• Tags are considered 93% relative to associated content.

What does it all mean? People, not search engines, are assigning relevance to content. Whether they know it or not, it's their keywords, their descriptions and their opinions that are making the impact.

Now consider how your opinion is shaped to people you are actually connected (networked) to online. Granted, some connections are stronger than others (Peter refers to three kinds of online connections in his Ad Age post) - but all are still highly relevant because they are ultimately chosen by you.

Bottom line: Marketing and PR folks need to get what this is about - and if you are a "social media expert", then you really need to be on it.

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man

Have you ever noticed just how many social bookmarking icons some sites seem to have? While many still have only a select few (us included), there are an increasing number of sites that have taken to including every bookmarking link under the sun. I am not the only person to notice this--it has been a source of much discussion between me and a friend of mine, as well as appearing as a topic of note over on David Shea's Mezzoblue.

While it is nice to have convenient links with which to bookmark items, is it REALLY necessary to have 43 different icons? In all honesty, how many of your readers are using more than a select half dozen or so? At what point do you say enough is enough? What started as a way to help people easily bookmark your site (and perhaps help you get to the top of those coveted Digg or Slashdot pages) has now turned into a veritable one-upmanship of who can have the most tiny icons at the bottom of their entries.

Only time will tell as to whether this latest trend will disappear, leaving us to manage to social bookmark sites on our own without the aid of icons, or whether only the most important few will remain, making it easier and more effiicent to bookmark, not having to skim a sea of icons in order to find the one that you have even heard of and actually want to use. Regardless, when perceived convenience comes at the price of usability, something has got to change!