Found Results
Posts tagged 'social networking'
The following posts are associated with the tag you have selected. You may subscribe to the RSS feed for this tag to receive future updates relevant to the topic(s) of your interest.
Subscribe to the results feed
Posted on September 23, 2008
Advertising in Social Media: Good Science Notes
BY JASON CORMIER
The "Good Science" panel at the Online Media, Marketing and Advertising (OMMA) Expo were all in agreement yesterday about the value metrics around social media content needing to change.
Although this conversation is nothing new, it's good to see it continuing to bubble up beyond the uber-tech meetups and podcast conferences. As the topic gains momentum, it presses organizations like Comscore to the reality of how they must change to meaningfully address metrics for advertisers in social media. By the way, Comscore's message at OMMA was that advertisers must see metrics they are familiar with. Are you surprised?
Margret Clerkin, CEO of Mindshare Interaction, said yesterday, "it's wrong to do media placement on social networking because it's about conversations." I can't speak for Margret -- but if I'm giving her the benefit of the doubt, I'm guessing what she really means is that media placement within social networking shouldn't be measured by the normal standards.
If you think it's simply wrong, you should listen to our recent podcast with Bill Flitter, CEO of Pheedo. Bottom line: the creation of distributed media (content outside the website) is dramatically increasing. It would be irresponsible for marketers to wait for the perfect metric before engaging in this new world.
Share this blog post
Posted on May 16, 2008
Google Friend Connect Didn't Connect
BY JASON CORMIER
Earlier this week, Google unveiled its Google Friend Connect functionality, inviting folks to sign up for a "pre-release" review.
In a nutshell, Google Friend Connect enables website owners to paste snippets of code into their website to leverage a wide and powerful variety of social networking applications supported by the OpenSocial development network.
The benefits are numerous when you consider the power of enabling people to include your website as part of their social networking activity. A key to effective community-based websites is actually giving people something to do… as opposed to just something to read. Google strikes at the heart of this issue by enabling people to participate, invite, share and upload all in the context of your web property. But before you think I'm singing Google's praises, just keep reading.
I thought I'd let the dust settle for a few days before dipping in myself to take a look. This morning, I spent about 30 minutes thoughtfully reviewing our web analytics and filling out the application that would hopefully qualify our early participation of this review.
Google wanted information about our daily page views, unique visitors, how we would use Friend Connect ("be very specific"). I wrote about our experience with social media and search marketing services through Room 214, our application development experience with Post Zinger for advanced blog, podcast and RSS management. Surely, we could be selected to take some first looks under the hood.
I hit the magic submit button. And now I will end this post with the same dose of reality that was served up to me. "Something bad happened. Don't worry, though." Happy Friday.
Share this blog post
Posted on November 11, 2006
More Businesses Adopting Web 2.0
BY BEN CASTELLI
According to a recent study by Intel "More than one-third of businesses are already using some form of the interactive or user-generated technologies, such as blogging, that get grouped under the Web 2.0 heading." Intel recently announced that it has put together a collaboration software package for small to medium sized businesses that provides applications for blogs, RSS feeds, wikis and social networking.
I think a lot of companies will be blown away by the potential of web 2.0 technologies and how far superior they are to their current collaboration system - email. These new technologies allow companies to keep tabs on the latest industry news (RSS feeds), share information with customers (blogs + podcasting), and provide employee generated publishing platforms (wikis). More companies are also using social networking to recruit potential employees maintain business relations.
Having worked for a large corporation, I have definitely been frustrated by poor communication (both internal and external) and the inability to access company wide information. I would have loved to have had the collaboration and shared, searchable information that web 2.0 technologies offer. For example, it would have been great to have an internal wiki where different departments and locations could contribute company and product information.
A recent CNet News article illustrated some of the hurdles companies may face with implementing web 2.0 services in terms of security, privacy and technical challenges for IT departments. Despite these challenges, the bottom line is that adoption of blogs, RSS, podcasting, wikis etc... will tremendously help communication between employees, customers and improve the flow of ideas.
Share this blog post
