19 Dec 2011
It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.
01 Jun 2011
“Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy. Would you ever send out a generic mailer to 100,000 with just your logo and company description to “generate awareness”? No. The act of creating a social presence must be tied directly back to your measurable business goals for the year.
16 Jun 2010
Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.
I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.
BrandonSings:
Well that wasn't awkward at all...
Room_214:
It's Friday. Thanks to the power of the internet, you can enjoy Ms. Black's smash hit no matter your musical tastes. http://t.co/8O8YOAW3
Hello_BenHere:
@tmdora ;)
MattAt214:
Let's see what @Janrain says about perceptions of social login - I'm gonna go out on a limb and say they're for it - http://t.co/zivJA1rq
jo_rogel:
Never mind. Looks like Denver gov puts out guides on living w/ urban coyotes. Fine with me. I just feel bad for people w/ outdoor cats.
runquatro:
Lovely http://t.co/yDnfTTmX
ElyseHeslin:
I'm at Forever 21 Inc. (2001 S. Alameda St., at 20th St., Los Angeles) w/ 3 others http://t.co/oyIsWnhW
JamesOClark:
Leadership opportunity http://t.co/tUhQTnuh
JasonCormier:
Marketing has exchanged creative story telling for performance-based analytics. Time to find the balance #oms12
peterahall:
This is humorous RT @WebProNews: Linking to http://t.co/7fMpIRuB? Better Get Permission First http://t.co/ZvGu1uK0