Social Media Monitoring from the Minds of Crimson Hexagon
20 Mar 2012
Understanding the difference between the many social media monitoring tools out there can bring real value to your marketing objectives.
Posts Tagged social media monitoring
Time to Turbo-Charge Your Twitter Strategy: Why & How
28 Feb 2012
Some key elements to Twitter’s growth, engagement habits, and future in mobile, to motivated you to get moving with your Twitter strategy.
Mixology: Business Intelligence and The Marketing Mix
19 Dec 2011
It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.
3 Tips for Effective Social Media Listening and Monitoring
01 Jun 2011
“Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy. Would you ever send out a generic mailer to 100,000 with just your logo and company description to “generate awareness”? No. The act of creating a social presence must be tied directly back to your measurable business goals for the year.
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