The Relationship Between Social Media and Search

01 Apr 2009

Kudos to Peter Hershberg regarding his insight on what social media means to search, along with his explanation on the three evolutionary waves of search. It seems not that long ago (middle of this decade), I was writing quite a bit about how relevant search results had evolved through Google’s PageRank concept – what Peter refers to as Search 2.0. And now here we are talking about Search 3.0 – relevance based on personal networks and the filtering of data through online social graphs, ultimately strengthened as more people connect with each other via the web. When you consider the technology (RSS) supporting the distribution of information or updates within online social networks like Facebook and Twitter – I think we actually began seeing the infancy of Search 3.0 nearly two years ago through Google’s Universal Search algorithm update (see basics of how Google’s indexing changed in image below). Another glimpse of…

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