The Top Value Propositions of a Social Media Agency

19 Jun 2009

“Of people who identify themselves as social media marketers, 65.5% have never posted an update on Twitter” ~ Source: Sysomos Blog, June 2009. I’ve been witnessing a dichotomy: Many marketing professionals are unaware social media agencies even exist, while at the same time, emerging hordes are on their way to creating them. Whether you’re a social media “expert” looking to build an agency, or part of a company trying to understand why you might need one – this post should offer some insight. At Room 214 we consider three areas of focus as seen in the diagram above: Analysts, Engineers and Creatives. Competency with respect to communications and the actual execution of work takes place in and across each of the three, ultimately enabling our value as a social media agency. Each of the three focus areas have their own value propositions, and like a tri-pod, the whole operation is ineffective if…

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