Posts Tagged Social Search Optimization

Is Your Social Media Content Keyword Optimized?

by Ben Castelli
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Is Your Social Media Content Keyword Optimized?

08 Mar 2011

We’re big fans of keyword research here at Room 214 because it’s at the core of many of the services we offer including business intelligence, search engine marketing and social media monitoring. However keyword research isn’t just for optimizing websites or building out pay-per-click campaigns anymore. Utilizing keyword research for social media optimization has become an important tactic for improved online visibility. Why do you need to worry about including high quality keywords in your social content? By “high quality”, I am referring to those keyword phrases that are very relevant to your business, have significant search volume and in some cases have low competition. 1. For Greater Social Network Visibility YouTube is the second largest search engine in the world, behind Google. Twitter search is widely used and incorporated into many 3rd party clients/tools. Facebook search… well Facebook search is awful but has to improve at some point. Optimizing…

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Capture the Conversation

by Jason Cormier
tags: , , , , , , ,

Social Search Optimization Revisited

07 Sep 2010

The following post is taken from my article on Search Engine Watch a couple weeks ago. As long as these articles continue receiving relatively good responses on SEW (indicating they are of interest), I’ll also be publishing them here. Enjoy! A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant. While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. But First, a Real War Story My good friend, Valerie, was recently looking for a job. In anticipation of the process, she updated her LinkedIn profile and did some house cleaning on her Facebook page. Considering what any recruiter…

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