Optimize Your Site for Pinterest

10 Apr 2012

Ok, so you’ve decided to create a Pinterest account for your brand. And why wouldn’t you, when comScore’s study revealed that the invite-only site had over 11.7 million unique monthly visitors as of January 2012? Then, in February, Pinterest drove more traffic to websites than LinkedIn, Google+ and YouTube combined.

If you want to maximize the potential to create a bigger buzz about your brand and drive traffic to your site, before you start creating boards and pins, take these steps to optimize your website for Pinterest.

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Social Design Strategy: Working from the Outside In

27 Mar 2012

As many of us desire to stay sharp on social media strategy, this will provide a helpful reference (if not, reminder) of what we as marketers should keep top of mind when helping businesses meaningfully engage with their customers.

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The End of Business as Usual: #AdaptorDie to Connected Marketing

13 Mar 2012

I caught up with Brian Solis to talk about his new book, “The End of Business as Usual: Rewire The Way You Work to Succeed in the Customer Revolution.” The following are highlights from our conversation.

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Advancing Strategy for Social Marketing

08 Mar 2012

The elements of social marketing can work together for the good of the business by focusing on strategy rather than turn-key tactics.

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