Posts tagged "Social Strategy"
Identifying Social Influencers: How to Begin?
Looking to get started on your social influencer marketing strategy?Because it can seem overwhelming at first, here are some key items to help you identify who your key influencers will be. ...read moreCategories: StrategyTags: Social Strategy, Influencers, Social Media, WOM, Word of Mouth, (more)
How Audi USA Became the Most Engaging Facebook Page
Last week, Visibli released a study analyzing fan engagement on Facebook pages. After evaluating over 200 million Facebook fans and their engagement habits, Visibli concluded that Audi USA has the...read moreCategories: SocialTags: Social Strategy, Engagement, Facebook Pages, Social Media, Strategy, (more)
Top 3 Ways to Execute a Social Media Management Strategy
As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with...read moreCategories: Social, StrategyTags: Social Strategy, Engagement, Social Management, Social Media, Transparency, (more)
Social Search Optimization Revisited
The following post is taken from my article on Search Engine Watch a couple weeks ago. As long as these articles continue receiving relatively good responses on SEW (indicating they...read moreCategories: SEO-SEMTags: Social Strategy, Brian Solis, Jason Cormier, Search Engine Watch, SMO, Social Media, Social Search Optimization, SSO, (more)
Focus On The Aggregate Influencer
I believe that you need to properly identify and reach out to individual influencers. It’s something we do for all of our clients. It’s an extremely important part of building...read moreCategories: StrategyTags: Social Strategy, Conversation Tracking, Influencers, Word of Mouth, (more)
Calculating Social Media ROI, Part One
ROI is consistently the hot topic in social media. Everyone wants to know the magic formula, the mathematical equation that will produce (justify?) effective online efforts. Metrics in any program...read moreCategories: StrategyTags: Social Strategy, Engagement, Metrics, ROI, (more)
The Power of Online Conversations: Are You On Team COCO?
Here’s a look at a noteworthy online conversation that’s been everywhere this week. By now we all know about NBC’s very public fumble with their weeknight talk show hosts. I’ll...read moreCategories: SocialTags: Social Strategy, Conan, Engagement, Entertainment, Influencers, Listening, Strategy, (more)Case Study: A Facebook Story
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social...read more
Job of The (Near) Future: Social Media Administrator
David Meerman Scott had a great extension to Jim Stewart’s post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin’s job description....read moreCategories: StrategyTags: Social Strategy, room 214
