Identifying Social Influencers: How to Begin?

05 Aug 2011

Looking to get started on your social influencer marketing strategy?Because it can seem overwhelming at first, here are some key items to help you identify who your key influencers will be.

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How Audi USA Became the Most Engaging Facebook Page

26 Apr 2011

Last week, Visibli released a study analyzing fan engagement on Facebook pages. After evaluating over 200 million Facebook fans and their engagement habits, Visibli concluded that Audi USA has the most engaged fans on Facebook. With over 3,152,000 Likes on the Audi USA Facebook page, it’s not surprising that Audi’s fan engagement is above average. What is surprising, however, is that Audi has had an average of 7,487 Likes and 292 Comments on their posts so far in April. According to Mashable, Saif Ajani, CEO and co-founder of Visibli, is not sure why Audi ranked so high in this study. “We’re trying to figure it out ourselves,” Ajani says. Even though Visibli’s CEO can’t pinpoint why Audi ranked so high in this study, I can offer a few points as to how this happened: Unique Opportunities: Audi isn’t just pushing out facts about their latest models, posting videos from auto…

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Top 3 Ways to Execute a Social Media Management Strategy

13 Jan 2011

As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?

Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.

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Social Search Optimization Revisited

07 Sep 2010

The following post is taken from my article on Search Engine Watch a couple weeks ago. As long as these articles continue receiving relatively good responses on SEW (indicating they are of interest), I’ll also be publishing them here. Enjoy! A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant. While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. But First, a Real War Story My good friend, Valerie, was recently looking for a job. In anticipation of the process, she updated her LinkedIn profile and did some house cleaning on her Facebook page. Considering what any recruiter…

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