Split Testing Gone Wild

25 Jun 2006

For companies smart enough to implement landing pages in conjunction with their pay per click programs, there is a common practice of A/B split testing to improve these pages over time. This is an effective, recommended practice. What many are unaware of, however, is the concept of multi variable testing. This enables the testing of thousands of versioned web pages based on almost limitless variations of content, offers, layouts, etc. Is it more expensive than A/B split testing? You bet it is… but if a small percentage increase in your conversion rates equals big money – you need to be on this.

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