25 Oct 2011
Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.
24 Oct 2011
For small businesses not up to speed on social media, this form of online networking can open up a plethora of opportunities for companies who are looking to better engage their current and potential customers.
26 Apr 2011
Last week, Visibli released a study analyzing fan engagement on Facebook pages. After evaluating over 200 million Facebook fans and their engagement habits, Visibli concluded that Audi USA has the most engaged fans on Facebook. With over 3,152,000 Likes on the Audi USA Facebook page, it’s not surprising that Audi’s fan engagement is above average. What is surprising, however, is that Audi has had an average of 7,487 Likes and 292 Comments on their posts so far in April. According to Mashable, Saif Ajani, CEO and co-founder of Visibli, is not sure why Audi ranked so high in this study. “We’re trying to figure it out ourselves,” Ajani says. Even though Visibli’s CEO can’t pinpoint why Audi ranked so high in this study, I can offer a few points as to how this happened: Unique Opportunities: Audi isn’t just pushing out facts about their latest models, posting videos from auto…
22 Apr 2010
I’m at The NewComm Forum with a wide variety of interesting people who span the social web, including Tim Westergren of Pandora (on the day of a huge Pandora and Facebook announcement, nonetheless) and Dave Carroll of the infamous United Breaks Guitars. Today has been the day of conversations about the influencer: who they are, why they are important, and how to cultivate them. I had a great conversation with Barbara French of Tekrati and (formerly) Influencer50 about understanding the layers of influencer identification. We both agree on the importance of identifying and cultivating relationships with not only the most influential of your followers but also the second, third and fourth tiers. This extended group, who could potentially be considered brand advocates (a distinction best left to another post), has the potential to drive significant growth in your organization. A few great examples of well-cultivated influencer groups: Maker’s Mark promotes brand advocates by inviting…
BrettGreene:
Awesome. We need a lunch soon. Happy Bday! RT @hollyhamann: agreed. Hey, how's life with you and @mountainkat? I miss you two!!
jo_rogel:
Wingman: British Stuntman Gary Connery Skydives Without Parachute http://t.co/Pw4QHVc9
JamesOClark:
RT @BenCastelli: Content Marketing - How to Organize and Get Started. On the All things WOM Blog via @BrandonSings http://t.co/rGknEp47 ...
mountainkat:
In 4 months, Kraft Mac & Cheese grows fan base by 75% | Articles http://t.co/zmf85p39
JasonCormier:
Join me at LOHAS Forum 2012! http://t.co/ILcbzM99 #lohas2012