The PPLE Social Media Framework
10 Jul 2009
How do you make social media systematic? One way is by utilizing a comprehensive framework as part of your planning and execution. At Room 214, we are often asked about our methodology for social media, so the following post is dedicated to just that. First, I would like to state that we are big fans of Forrester’s POST (People, Objectives, Strategy, Technology) approach to social strategy. The components represent a linear model that I’d argue holds true for any online marketing efforts. You can dig deeper into this by reading Groundswell by Charlene Li and Josh Bernoff. The Figure below illustrates Forrester’s POST approach. How the POST approach is actually integrated from a social media planning and execution perspective is where our own PPLE (Plan, Pilot, Launch, Extend – pronounced “people”) framework becomes relevant (see figure below). The practices behind PPLE are outlined as follows: Plan: Addresses six core program elements (Workflow, Marketing Strategy,…
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