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Posts tagged 'technorati'
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Posted on August 10, 2006
Listening is Critical to Entering the Online Conversation
BY JAMES CLARK
Greg Clemenson had a great post on the WOMMA Blog about 5 Tips for Joining the Conversation.
Greg's 5 Tips from the WOMMA Blog are:
#1. Have a valid place in the conversation
#2. Use your voice and have an opinion
#3. Be relevant
#4. Be responsible
#5. Remember that it's a social phenomenon
But I would say there needs to be another tip (I know, WOMMA's format only allows for 5), and it should be the #1 Tip and that is Listening.
We often get too excited about talking and forget that the best conversationalists are the best listeners. Teaching someone to be a good listener is much harder than teaching them how to talk about what they know.
Listening takes patients, focus and attention. In the online world, listening also takes some technical skills too. One must set up an RSS reader, use scouts such as Technorati and Google Alters to find the conversation, understand blog comments and trackbacks to drive the conversation, analyze and interpret web analytics to understand behavior, and blog to capture the conversation.
The art of listening often overwhelms those trying to enter the conversation. This is why we work with our clients to customize the listening systems and analyze the conversation to ensure their online communications success.
For those interested in starting this on their own, we've created a set of DIY online video tutorials for Getting Started.
Posted on August 8, 2006
Blog Post Frequency - Too Much Talking Not Enough Listening
BY JAMES CLARK
Eric Kintz's "Why Blog Post Frequency Does Not Matter Anymore" post on Marketing Profs brings to light one simple fact - online conversations are a lot like offline conversations. The more you talk about irrelevant things, the less likely people will pay attention.
The largest barrier to good blogging is having good listening skills. In the online world these listening skills involve using a set of scouting tools such as Technorati, IceRocket, Google Alerts, Moreover.com pulling the data into a RSS reader and analyzing the conversation.
We found that people just getting into blogging, are quickly overwhelmend with the process of listening to the conversation, entering the conversation and capturing the conversation.
This is why we set up our "Getting Started" online video tutorials to take someone through the entire process of setting up a RSS reader, a Blogger blog, a Delicious account, how to post to blog, setting trackbacks, commenting on other's blogs, submitting an RSS feed, etc.
