Viral Marketing, Link Bait, and Snakes
11 Aug 2006
Web Pro News recently summarized the Link Bait and Viral Search Success session at SES 2006 including Rand Fishkin’s 13 step guide to creating the content (link bait) that drives a viral marketing campaign. Here are the steps: 1: Researching a Sector’s Link-Worthiness 2: Discovery of ‘Big’ Players in Your Field — do a search at Technorati with your keywords. 3: Targeting YDDS (Yahoo!, Digg, Del.icio.us/Popular, Slashdot) 4: Targeting Offline Media 5: Selecting a Content Focus 6: Melding Branding & Viral Elements 7: Targeting Keywords/Search Traffic 8: Look at Examples of ‘Brilliants Ideas’ 9: The Value of a ‘Web 2.0′ Look & Feel – “The look and feel oftentimes is critical.” 10: Elements that Encourage Linking 11: Pre-Launch Public Relations 12: Managing Launch Traffic – “Be careful not to be suckered into a debate you don’t really need to be part of.” 13: Continuing to Get Value from Linkbait -”Update it…
BrettGreene:
jo_rogel:
JamesOClark:
mountainkat:
JasonCormier: