13 Jan 2011
As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?
Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.
...Continue Reading
08 Jun 2010
I got pretty excited about watching some liveblogging of the Facebook privacy announcement a few weeks back (I watched via Read Write Web’s use of a cool new tool called Unawave). I told a friend about this over lunch last week, and she laughed at me. I get this often, as I’m always trying to discuss the intricacies of social networks and online human interaction. My friends humor me, briefly, then make it clear that it’s time to move on. Perhaps We Are The Others Key takeaway here? They don’t care. I have a lot of friends in education, consulting, finance and various non-profit work and, thus, I have very few friends who interact with social media for business purposes. What I’ve found is that, while these people may have updated their privacy settings in the last few months (as have the majority of users), they are largely unconcerned. While they…
...Continue Reading
03 Sep 2009
Mc Hammer is a guy who really understands social media. He really lives and breaths this stuff. This week he spoke at Harvard for the Gravity Summit on social media, which was streamed on CNN.com/live. What really caught my attention was this: He was asked to speak at the conference via Twitter DM. He accepted the offer, and flew himself out to speak. If that doesn’t tell you how seriously he takes his tweeting, consider this: Someone asked him if he was affected by Twitter’s outage a few weeks ago, he responded by asking if that person was affected by waking up in the morning. The man follows 30,000+ people, so he of course does not see every tweet. However, Hammer has several huge monitors at home so that he can see as much Twitter activity as possible. In fact, while promoting one of his projects, he randomly saw a negative comment come…
...Continue Reading
09 Apr 2009
Today I found some pretty appalling examples of people misusing automatically generated updates on Twitter to over-promote themselves. It inspired me to highlight why auto-tweets are a really bad idea. First of all, if you are thinking about using Twitter to get your name out there, or tap into this social media stuff, please consider a few things first. People are not going to follow you, or help you achieve any sort of promotional goal, unless you understand how to operate within their realm. They can easily spot fakes and spammers. If you want to promote something on Twitter, you have to do the ground work. You can start by being a human that knows how to listen, being respectful, and putting others before yourself. Take a look at Qwest’s Twitter (@talktoqwest) for a good example. Out of all of the bad examples I dug up today, one particular account struck me with…
...Continue Reading
BrettGreene:
jo_rogel:
JamesOClark:
mountainkat:
JasonCormier: