Posts Tagged Trends

Are You Reading this Post on a Mobile Device?

by Ben Castelli
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Are You Reading this Post on a Mobile Device?

03 May 2011

If so, you are one of the 3.2% of total visitors who view this blog via mobile. The operating systems accounting for the large majority of visits are iPhone, iPad and Android, respectively. Additionally if you have a smartphone in your hand, you likely had to perform a bit of squinting and zooming as this blog is not optimized for mobile.
I took a quick sampling of 15 non-mobile optimized sites over the past 3 months in Google Analytics and the average percentage of mobile site visitors was 5.8%. While this may seem like a relatively small percentage of total site traffic, consider that the average year over year increase in mobile visits to these sites was 500%.
Also consider a few stats from Google’s Think Mobile 2011 content:

By the end of 2011 over half of Americans will have a smartphone
US mobile search queries increased 4x last year
Within the next 5 years…

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Capture the Conversation

by Room214
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Database of Intentions

05 Jul 2006

Just a quick plug for David Leonhardt’s article in the New York Times today about using the new Google Trends functionality to begin predicting “what’s next.”
I’ve been talking to people about companies like Umbria for several months now, all in the spirit of using tools that collect the kind of data that can help predict the future (as opposed to simply summarizing the past). Now, we are beginning to see this topic talked about more in main-stream news circles. If this isn’t the future of Marketing, I don’t know what is.

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Capture the Conversation

by Room214
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Trend Spotting

22 Jun 2006

I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on a new project, and always reminded of why we are in business after seeing their presentation.
There are now quite a few companies that claim to be tracking the blogosphere, but from what we can tell, no one does it like Umbria. The ability to filter spam out of the hundreds of thousands of posts that their system sometimes deals with is astounding. It’s far from perfect, but likely the most reliable source for obtaining demographics and identifying trends from consumer media content.

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