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Posted on October 16, 2008
Leadership in the Era Social Media
BY JAMES CLARK
I was just on Amazon checking out the reviews on Seth Godin's book: Tribes: We Need You To Lead Us, and came across a quote from Lao-Tzu's Tao Te Ching providing a unique perspective of leadership in the era of social meda:
"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves. "
This goes back to the root of any social media program. LISTEN first and learn what your group is thinking, what motivates them, where they spend their time and then and only then can an organization plan its engagement strategy.
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