18 Jun 2010
By any measure, the World Cup is a pretty big deal. 2010’s games will land among the most watched sporting events in history. This time it’s not just about eyes on televisions, though. The last time the world cup came around, Facebook had about 7.5 Million users. Twitter was less than three months old with 500 users. This time? Twitter is peaking at ~3,000 tweets per second when goals are scored.
The experience for the non-attending fan is far richer than before. Aggregators like tweetbeat add context and commentary while watching matches (especialy with the sound off). Location-based networks are helping to bring fans together in the real world. I set off on a rainy Satruday morning to catch the first U.S. match vs England. Foursquare let me know which bars and restaurants the largest groups of people were gathered at and which…
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08 Apr 2010
I usually watch T.V. with a laptop on my lap. Not just to email and Facebook, etc., but to cross-reference, check IMDB, and add a layer of data to the T.V. I am watching. Because of the work we do at Room 214, I’m keenly aware of drive-to-web tactics within shows, and thus often scope out network websites to see the kinds of additional show-related content they are offering.
Everybody’s Doing It
Based on a Nielsen report on this concept of media multi-tasking, which is now often referred to as three screens (television, Internet and mobile), you can see that I am not the only person engaging in such behavior. I enjoy the distinction between Internet use while watching T.V and T.V. watching while using the Internet. If asked to prioritize, which one would you pick as the primary?
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25 Mar 2010
It’s a frequent question I hear: “Who Should Own Social Media?”
Three Common Reasons for Social Media
In our experience at Room 214 we typically see three major reasons organizations dive into social media:
1. Product Development/Feedback
2. Sales/Marketing/Brand
3. Customer Service
Each one of those “reasons” requires its own cast of characters to “own” the process. In addition – each carries unique key performance indicators to measure the health and success of the project. Because function-specific business goals, community value and KPI’s are all different – it’s critical for anyone heading social media efforts in a particular channel to have a clear understanding of the impact measures.
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16 Mar 2010
After flying into Austin and checking into the Hampton last Thursday night, I looked over downtown from the 8th floor, then pathetically tweeted about how lonely and hungry I was.
Within seconds, Emily tweeted back to me recommending Iron Works BBQ – and Kit Seeborg called laughing. She said, “Listen carefully. You now must leave the hotel. Walk out, take a left, then a right to the convention center. Get your badge tonight to avoid lines tomorrow. Leave the convention center, taking a right until you hit 6th street. Then, fly and be free little south-by birdie.”
I followed these instructions carefully, and soon found myself with a juicy Texas steak and glass of cab at the Iron Cactus. When I checked in with Foursquare andGowalla I realized that I was not alone in this. I caught a quick tweet which I cross-referenced with Foursquare to learn that Jeremiah Owyang was two blocks from me. Seconds later, Brian…
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