Twitter Growth Strategies

20 Jun 2011

How to grow your Twitter presence. We recently put together a presentation outlining the strategies and tactics we have used to successfully grow Twitter presence for clients like Travel Channel, Hello Kitty, and more!

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Getting Political With Social Media

02 Nov 2010

We’ve been pretty excited about work we’ve been doing with Linkfluence, a cutting-edge firm out of Paris (ooh la la) that, in their own words, analyzes, segments, and maps conversations taking place in social web communities. Essentially, they’ve analyzed and mapped the social web in France, the UK, and the US. In 2009, based on their mapping of the US, they launched a site called Politicosphere, which gives an insightful look at how (or if) political conversations track through the online political community. As tomorrow is election day, the online world is buzzing with political conversations. As we are in the process of working to relaunch and run Politicosphere, I’ve got the intersection of politics and social media on my mind. On that note, I want to draw attention to an interactive map the New York Times put up. This map looks at Twitter buzz around individual candidates’ Twitter handles,…

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World Cup 2010

18 Jun 2010

By any measure, the World Cup is a pretty big deal. 2010′s games will land among the most watched sporting events in history. This time it’s not just about eyes on televisions, though. The last time the world cup came around, Facebook had about 7.5 Million users. Twitter was less than three months old with 500 users. This time? Twitter is peaking at ~3,000 tweets per second when goals are scored. The experience for the non-attending fan is far richer than before. Aggregators like tweetbeat add context and commentary while watching matches (especialy with the sound off). Location-based networks are helping to bring fans together in the real world. I set off on a rainy Satruday morning to catch the first U.S. match vs England. Foursquare let me know which bars and restaurants the largest groups of people were gathered at and which teams they supported. I ended up at…

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Three Screens: What Supplements Your TV Viewing?

08 Apr 2010

I usually watch T.V. with a laptop on my lap. Not just to email and Facebook, etc., but to cross-reference, check IMDB, and add a layer of data to the T.V. I am watching. Because of the work we do at Room 214, I’m keenly aware of drive-to-web tactics within shows, and thus often scope out network websites to see the kinds of additional show-related content they are offering.

Everybody’s Doing It

Based on a Nielsen report on this concept of media multi-tasking, which is now often referred to as three screens (television, Internet and mobile), you can see that I am not the only person engaging in such behavior. I enjoy the distinction between Internet use while watching T.V and T.V. watching while using the Internet. If asked to prioritize, which one would you pick as the primary?

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