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Posted on April 25, 2008

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User Generated Content On the Rise


BY JASON CORMIER

E-Marketer's April report on user generated content (UGC) predicts that almost 43% of Internet users in the U.S. will create and share online content this year.


emarketer UGC graph

The top two questions I think this research addresses are: 1.) is UGC a fad?, and 2.) Can it be monetized (what every good marketer wants to know)?

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TAGS: UGCUSER GENERATED CONTENTONLINE ADVERTISINGSOCIAL MEDIA

Posted at 9:57 am | 3 Comments | Share this blog post

Posted on April 18, 2008

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Social Media Children


BY JASON CORMIER

Chris Brogan posted a "what I want a social media expert to know" post several days ago, and I'm continuing to follow the comments.

John Speck (aka Frymaster) had one of my favorite responses to this on his own blog: "This is Your Brain. This is Your Brain on a Server." In his "not so humble opinion" he talks about how the Internet is still a toddler, about a three-year old to be exact.

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TAGS: SOCIAL MEDIACHRIS BROGANFRYMASTERUSER GENERATED CONTENT

Posted at 6:39 pm | 1 Comment | Share this blog post