Case Study: A Facebook Story
13 Oct 2009
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social media community has taken our population by storm. But this isn’t about my love affair with Facebook; it’s a success story for business.
Numerous brands have adopted Facebook as a way to interact with their fans and push products or services. Some do a great job and some just throw up pages with the hope that they’ll be a success. We have found a way to go beyond what standard Facebook pages offer, and provide our clients with a unique Facebook experience. Here’s a recent example of how we have accomplished this feat.
The Task
Take our existing Facebook pages for Travel Channel and make them more viral, more informative, more interactive, and more targeted.
How We Did It
In order to make the Travel Channel pages…
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