Found Results
Posts tagged 'website optimization'
The following posts are associated with the tag you have selected. You may subscribe to the RSS feed for this tag to receive future updates relevant to the topic(s) of your interest.
Subscribe to the results feed
Posted on April 17, 2008
Web Time Travel - Going Wayback for Optimization
BY BEN CASTELLI
I'm sure a lot of people are familiar with the WaybackMachine over at archive.org which allows you to browse through 85 billion web pages archived from 1996 to a few months ago. While it may be fun to see how far Apple has come in the past 11 years or how little McDonald's (holy redness!) has come, there are actually some practical website optimization and search visibility insights that can be gained from using the tool.
First off let's talk about website optimization. By using the Wayback Machine you can see a timeline of web design, navigation, content, on page seo etc… over the sites history. Coupled with website analytics (like bounce rate) and conversion data over the same period, you are able to get an idea of what worked and what didn't. For example, we recently had a pay per click client who had periods of strong online conversions several years ago, however were unable to get back up to that level in recent months.
Share this blog post
