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Posted on November 11, 2006
More Businesses Adopting Web 2.0
BY BEN CASTELLI
According to a recent study by Intel "More than one-third of businesses are already using some form of the interactive or user-generated technologies, such as blogging, that get grouped under the Web 2.0 heading." Intel recently announced that it has put together a collaboration software package for small to medium sized businesses that provides applications for blogs, RSS feeds, wikis and social networking.
I think a lot of companies will be blown away by the potential of web 2.0 technologies and how far superior they are to their current collaboration system - email. These new technologies allow companies to keep tabs on the latest industry news (RSS feeds), share information with customers (blogs + podcasting), and provide employee generated publishing platforms (wikis). More companies are also using social networking to recruit potential employees maintain business relations.
Having worked for a large corporation, I have definitely been frustrated by poor communication (both internal and external) and the inability to access company wide information. I would have loved to have had the collaboration and shared, searchable information that web 2.0 technologies offer. For example, it would have been great to have an internal wiki where different departments and locations could contribute company and product information.
A recent CNet News article illustrated some of the hurdles companies may face with implementing web 2.0 services in terms of security, privacy and technical challenges for IT departments. Despite these challenges, the bottom line is that adoption of blogs, RSS, podcasting, wikis etc... will tremendously help communication between employees, customers and improve the flow of ideas.
