Posts Tagged WOM

Capture the Conversation

by lmeyers
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Identifying Social Influencers: How to Begin?

05 Aug 2011

Looking to get started on your social influencer marketing strategy?Because it can seem overwhelming at first, here are some key items to help you identify who your key influencers will be.

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How Social Media is Changing the Way We Read

by Room214
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How Social Media is Changing the Way We Read

30 Sep 2010

This week, Wendy took a look at the way that social media is impacting television and movies. Today, I’d like to explore books, which are an interesting piece of the entertainment puzzle. Books Are a Social Badge I continue to love paper books, because of the experience both while I read them and after I read them.  A book on a shelf is a mark of what I’ve done, what I am interested in, and what I think about. My digital friendships cover international ground, though, and many of those people will never get to see my bookshelf.  Luckily, Good Reads came along and provided me with a digital bookshelf (and social network) so I can share, globally, my story as told through book titles.  It gives me the ability to show others what I am reading, rate and review books I’ve read, and keep a list of things I…

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How Google Buzz Can Impact Brand Buzz

by Room214
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How Google Buzz Can Impact Brand Buzz

17 Feb 2010

The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced. It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable. Enter this: What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at…

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Obama Versus the iPad

by Room214
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Obama Versus the iPad

28 Jan 2010

As I was listening to the State of the Union on my drive home last night, I was thinking about buzz. I wanted to know what actually got talked about more yesterday: the iPad or the State of the Union. Here’s a quick look. Using Sysomos, I did a scan of online conversations from yesterday.  Velocity of Conversation Any medium that supported real-time discussion was far more iPad focused. The news wires went for Obama. Think about the way you experienced each of these events yesterday, and the speed at which information traveled about them. Within minutes of the iPad reveal, I’d been sent multiple emails with visual allusions to feminine products. Information consumption came in snippets. Features. Apps. Pricing. With the State of the Union, information consumption came as a whole. There was processing and analysis. Does it last? Discussion about the iPad was explosive yesterday. I wondered, though,…

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