17 Feb 2010
The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced.
It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable.
Enter this:
What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at CU Business School.
Real-Time…
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28 Jan 2010
As I was listening to the State of the Union on my drive home last night, I was thinking about buzz. I wanted to know what actually got talked about more yesterday: the iPad or the State of the Union. Here’s a quick look. Using Sysomos, I did a scan of online conversations from yesterday.
Velocity of Conversation
Any medium that supported real-time discussion was far more iPad focused. The news wires went for Obama. Think about the way you experienced each of these events yesterday, and the speed at which information traveled about them. Within minutes of the iPad reveal, I’d been sent multiple emails with visual allusions to feminine products. Information consumption came in snippets. Features. Apps. Pricing. With the State of the Union, information consumption came as a whole. There was processing and analysis.
Does it last?
Discussion about the iPad was explosive yesterday. I wondered, though, if it had the…
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19 Nov 2009
As WOMMA 2009 kicked off today, I wanted to share some notes from the last session I found extremely interesting. As one who runs a social media agency, I am of course completely captivated by a session dedicated to giving insight as to what big brands are thinking when choosing to work with agencies in this space.
The panel discussion included three individuals with an incredible amount of online and offline marketing experience. Each is a recognized leader within their own organization, and was kind enough to share some candid thoughts regarding their opinions on working with agencies. The background and highlights from each participant’s discussion is as follows:
Steve Knox, CEO, Procter & Gamble Tremor: When I first met members from the Tremor team last year at WOMMA, I was surprised to hear that Procter & Gamble was already aggressively working with an agency to engage in WOM and social initiatives. I…
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13 Oct 2009
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social media community has taken our population by storm. But this isn’t about my love affair with Facebook; it’s a success story for business.
Numerous brands have adopted Facebook as a way to interact with their fans and push products or services. Some do a great job and some just throw up pages with the hope that they’ll be a success. We have found a way to go beyond what standard Facebook pages offer, and provide our clients with a unique Facebook experience. Here’s a recent example of how we have accomplished this feat.
The Task
Take our existing Facebook pages for Travel Channel and make them more viral, more informative, more interactive, and more targeted.
How We Did It
In order to make the Travel Channel pages…
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