19 Nov 2009
As WOMMA 2009 kicked off today, I wanted to share some notes from the last session I found extremely interesting. As one who runs a social media agency, I am of course completely captivated by a session dedicated to giving insight as to what big brands are thinking when choosing to work with agencies in this space. The panel discussion included three individuals with an incredible amount of online and offline marketing experience. Each is a recognized leader within their own organization, and was kind enough to share some candid thoughts regarding their opinions on working with agencies. The background and highlights from each participant’s discussion is as follows: Steve Knox, CEO, Procter & Gamble Tremor: When I first met members from the Tremor team last year at WOMMA, I was surprised to hear that Procter & Gamble was already aggressively working with an agency to engage in WOM and social…
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13 Oct 2009
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social media community has taken our population by storm. But this isn’t about my love affair with Facebook; it’s a success story for business. Numerous brands have adopted Facebook as a way to interact with their fans and push products or services. Some do a great job and some just throw up pages with the hope that they’ll be a success. We have found a way to go beyond what standard Facebook pages offer, and provide our clients with a unique Facebook experience. Here’s a recent example of how we have accomplished this feat. The Task Take our existing Facebook pages for Travel Channel and make them more viral, more informative, more interactive, and more targeted. How We Did It In order…
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14 Jul 2009
Free is the way of the internet. Google, Pandora, Digg, and Facebook to offer their products to hundreds of millions of people without charging anything. The marginal costs of adding your millionth user and your twenty millionth user are roughly zero. That is because bandwidth, storage, and processing power are cheap, and they get cheaper every year. Free is no longer a marketing gimmick, but a necessity for most online businesses. When you get into the mindset of a consumer, cheap and free are completely different from one another. If Google had decided long ago to charge a single dollar for their services, consumers would have found somewhere else to search the web, manage their email, or read the news. Free-conomics: The old way to look at a market was to examine how supply of a product and demand for a product would change as the price shifted. Today, free has become an…
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