Word of Mouth Marketing Principles
15 Dec 2011
Social media marketing is deeply rooted in word of mouth. We focus on a specific channel, but our end goal is the same: to get people talking about our brands and our clients.
Posts Tagged Word of Mouth
How Youtube SEO Can Get You to the Top of Google Results
20 Oct 2011
YouTube Channels are an often neglected child of the social media industry. They are often used as an enabler for videos to be posted to the more widely used channels like Facebook and Twitter. When you look at the facts, YouTube optimization makes a whole lot of sense.
Identifying Social Influencers: How to Begin?
05 Aug 2011
Looking to get started on your social influencer marketing strategy?Because it can seem overwhelming at first, here are some key items to help you identify who your key influencers will be.
Focus On The Aggregate Influencer
25 May 2010
I believe that you need to properly identify and reach out to individual influencers. It’s something we do for all of our clients. It’s an extremely important part of building relationships, and it’s a nuanced art. But people often miss the importance of understanding and reaching out to the groups or mediums most influential for a brand. Understanding the aggregate influencer is crucial to creating, honing and sharing content that really matters, and getting others to share it for you. A Complicated Journey When a brand creates a piece of information, that piece has a twisted, convoluted and often times unexpected set of adventures across the vast world of the interwebs. Once upon a time, this was the simple vision for the internet. 40 years later and things are not so simple. Interesting information about a brand can be shared on blogs, Twitter, Facebook, Youtube, email, Buzz, text and a…
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