YouTube Promoted Video Campaign – How to Make it Work
16 Oct 2009
A few months ago, Room 214 worked with one of our clients (I’m not naming the company for competitive reasons but they are in the real estate industry) to create a series of promotional videos to be used on their website, blog, Facebook and Twitter accounts. Since we also manage a Google advertising campaign for this client, a logical place to utilize a small advertising surplus was with a one-month YouTube advertising “test” campaign. I call it a test because no one at Room 214 had ever tried a Promoted Video campaign on YouTube and, while we were optimistic that the campaign would work well given the visual nature of real estate, had no real benchmark in mind for what the results would be. It went well – we decided to allocate 20% of the monthly advertising budget moving forward to YouTube – and I walked away with a few learnings…
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
runquatro:
ElyseHeslin:
JamesOClark:
JasonCormier:
peterahall: