MySpace, YouTube – Money Can’t Buy You Love in Social Media
01 Sep 2006
Marshall Kirkpatrick, of TechCrunch, posted about a recentHitwise finding showing MySpace is driving more online retail traffic than MSN search. First of all this is great news for MySpace, and all indications are that MySpace will continue to grow in presence and influence over the next two years. Where they’ll be in terms of influence after that is still to be seen – come on we’re talking about the Internet here. Other social media sites like YouTube are picking up tremendous speed, plus YouTube is not under the ominous ownership of Fox like MySpace is. Personally the most interesting line in Marshall’s post was the summary of The Financial Times article on the belief that the shortage of marketers skilled in negotiating sites like MySpace and YouTube is one of the biggest barriers to the growth of advertising online. We can attest to the truth behind The Financial Time’s position, as the largest and…
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