3 Reasons Top Brands Are Absent From Online Sponsorship I won't make you read the entire article for the 3 Reasons. Here they are:
Agencies providing online advertising for top brands have no clue how to target online influencers
Online advertising skill sets are vastly different from traditional MSM advertising
Ad agencies lack understanding of...
Juicy Podcast
Podcast Interview with HiveLive CEO, John Kembel Room 214 Co-founder, Jason Cormier, discusses community website platforms with John Kembel, CEO of HiveLive.
We talk about:
1. What a community platform provides
2. Potential trends in community websites (community sites with typical website attributes vs. websites with bolted on community...
To partially quote from Wikipedia, Astroturfing is when an individual disguises the efforts of a commercial entity as an independent public reaction to a product, service or event. It's an orchestration of overt outreach tactics by covert means.
More to the point, it's something you don't do as...